Senior Email/Digital Marketing Specialist

REDLANDS, CA 92821

Post Date: 07/18/2017 Job ID: 1711089 Job Category: None Pay Rate: $40.00/hour
Kinetic Personnel Group is hiring a Sr. Email/Digital Marketing Specialist for a client near San Bernardino, CA. Ideal candidates will have 6+ years of digital marketing, or email automation experience. Pardot is the preferred technology for this position, but similar email automation software experience can be substituted for Pardot.

Responsibilities
Collaborate with stakeholders across several industries and product lines to create email campaigns including template creation, calls-to-action, and content used in our email sends
Work with other Email/Digital Marketing Specialists and management to develop and maintain common best practice recommendations and learnings from analytics
Responsible for creating Landing Pages and Web Forms using Marketing Automation tools
Work with UX and Design teams when new templates for Landing Pages are developed
Ensure digital marketing campaigns are configured properly in the MAS to record data properly in Salesforce.Com CRM
Participate in defining and grooming the backlog for the MAS with the Product Owner
Work with fellow team members to grow expertise with MAS and CRM systems
Champion continuous advancement of our email features and capabilities including targeting, personalization, template development in collaboration with multiple stakeholders: development teams, designers, business teams and more
Ensure a high-quality product through QC and testing methodologies
Collaborate with SEM, Advertising, and Social Marketing teams to execute campaigns and ensuring landing pages, list sign ups, and automatic email responses are set up as needed
Grow our email list organically
Measure results and optimize the lead nurturing workflows to convert leads into customers
Work with Marketing Data and Analytics and Creative Lab teams to develop and execute testing programs for marketing campaigns to improve best practices

Qualifications

Bachelor s in business, marketing, or related field, Graduate work preferred
Minimum six years of marketing or business experience
Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
Expertise in email marketing and marketing automation systems (preferably Pardot)
Expertise with Salesforce.Com for Marketing Campaign tracking and reporting
Highly analytical and able to derive meaning from data through A/B testing and email optimization.
High attention to detail in a rapidly changing environment
Previous work in email, direct mail, and web marketing required
Basic understanding of web design and usability concepts
Ability to adapt quickly to changing goals and business needs
Strong interpersonal and communication skills
Ability to think creatively and strategically
Strong team player
Keywords: Email, marketing, digital, Pardot, salesforce, silverpop, Eloqua, automation, automate, SEM, social marketing, data analysis, MAS, CRM, UI/UX

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