Sr. Data Analyst (Marketing Division)

REDLANDS, CA 92821

Post Date: 07/18/2017 Job ID: 1711090 Job Category: None Pay Rate: $50.00/hour
Kinetic Personnel Group is hiring a Sr. Data Analyst (Marketing Division) for a client near San Bernardino, CA. This client is an industry leader is software development related to mapping, and data technology. Ideal candidates will have technical and statistical know-how. This role combines a data-driven approach and expertise with an entrepreneurial eye for spotting new opportunities to test and experiment. You should also have a nose for compelling content and analysis with data at its core, as well as reporting and data visualization. In short, you are a hacker who loves data and optimization.

You are part of a team responsible for gathering and analyzing data, managing the marketing database (over 100 million records), making recommendations, data modeling, and ensuring appropriate adjustments are made to improve our marketing performance.

Responsibilities:
  • Monitor and maintain the data quality within the marketing database.
  • Create and maintain metrics reports on marketing activities that detail their effectiveness and business impact.
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
  • Inform marketing about our customer behaviors and buying preferences and patterns.
  • Create scalable, innovative approaches to extracting, managing, and analyzing data from customers.
  • Develop various predictive models across marketing data.
  • Collaborate with and enable marketing teammates, product managers, and other key stakeholders to implement what you learn.
  • Document all research and findings. You will build the client s Marketing s institutional knowledge by unlocking new opportunities for growth and recommending ways to operate more effectively.
  • Seek out problems and experiment with the best approach to solve them.
  • Develop and improve the client s data steward program.


Requirements:
  • BA/BS with an emphasis in data, computer science or applicable degree
  • Minimum of three years working in a data analyst role
  • Experience with analytic techniques, statistical modeling, and web analytics technologies.
  • Experience with adobe analytics.
  • Ability to extract meaning and suggest action items from data, not just report on metrics.
  • Strong analytical skills and experience with reporting and data analysis.
  • Experience conducting research, including designing the methodology, writing the survey, and writing and presenting reports.
  • Knowledge of Salesforce, Adobe Analytics, Adobe Marketing Solutions, Pardot or other marketing automation solutions, SQL, R, Python, IDQ (informatica)
  • Experience with Marketing, Sales and Customer data
  • Experience with adobe marketing cloud products (nice to have)

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